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"The European Commission in the fight against counterfeiting: Recommendation and innovations in the protection of intellectual property rights"

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Sakharuk Anatolii
Sakharuk Anatolii
Lawyer
Ukraine / Kyiv

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Publication date: 22.05.2024

"The European Commission in the fight against counterfeiting: Recommendation and innovations in the protection of intellectual property rights"


The European Commission is implementing new strategies to effectively fight counterfeiting in both the virtual and real world. According to the Commission's recommendation, aimed at ensuring compliance with intellectual property standards, the creation of a special toolkit for combating counterfeiting at the level of the European Union is envisaged.
The recommendation, called the EU Anti-Counterfeiting Toolkit, defines the key role of the European Intellectual Property Office (EUIPO) in protecting intellectual property rights. It is noted that the new toolkit will contribute to the systematization of information, tracking of best practices, and increasing international cooperation in the field of intellectual property rights protection.


One of the key tasks of the recommendation is to strengthen the protection of intellectual property rights and fight counterfeiting both offline and online. The document envisages a number of strategic initiatives, in particular:
Optimization and digitization of the Appeals Chamber of the IP Office: simplification of processes and transition to digital technologies to improve efficiency.

 

EU Recommendation: Anti-Counterfeiting Toolkit


Fighting counterfeits and strengthening the protection of intellectual property rights: development of a special toolkit to ensure the stability of companies and protect their own intangible assets.


Enhancing cooperation and sharing of experiences: Facilitating cooperation between rights holders, service providers and law enforcement agencies using the latest technologies.This initiative is based on the practice and findings of the European Observatory on Infringement of Intellectual Property Rights. It is being developed within the framework of the European Commission's action plan in the field of intellectual property for 2020.

 

Development of International Cooperation


Among the additional measures provided for in the recommendation, it is worth highlighting the creation of a single contact center for the protection of intellectual property rights, which will facilitate coordination and prompt response to violations. Facilitation of accession to the Digital Services Act is also being considered, as well as the development of alternative dispute resolution mechanisms, including mediation through the EUIPO. You may be interested in the following articles: lawyer advice, lawyer advice, document analysis, legal situation analysis, written advice, document review by a lawyer, lawyers documents, lawyer's help online, lawyer online, legal opinion, lawyer's legal opinion, lawyer online.


The next important step will be the monitoring of the results of the implementation of the recommendation by the European Commission during the next three years. This monitoring will be carried out with the support of the EUIPO and will allow to assess the effectiveness of measures taken to fight counterfeiting and protect intellectual property rights within the European Union.

 

Additional Measures and Monitoring of Results

 

In general, the recommendation "EU Toolkit for Combating Counterfeiting" reflects a serious and high-tech attempt to improve the effectiveness of intellectual property protection in the European Union.These measures are aimed at creating a favorable environment for innovation and development, ensuring the protection of the rights of creators and owners of intellectual assets.

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