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Legislation on consumer protection in online commerce

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Sakharuk Anatolii
Sakharuk Anatolii
Lawyer
Ukraine / Kyiv

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Publication date: 29.05.2024

Legislation on consumer protection in online commerce

Introduction

 

With the development of Internet technologies, online commerce has become an integral part of the economy of many countries. At the same time, this has necessitated the creation and improvement of legislation to protect consumer rights in this area. This article discusses the main legal aspects of consumer protection in online commerce, international standards and examples of national legislation.

 

Basic principles of consumer protection

 

1. The right to information

Consumers have the right to receive complete, accurate and timely information about goods and services offered on the Internet. This includes:

 

  • -Description of the product or service: Characteristics, composition, purpose, etc.
  •  
  • -Price: Full price including all taxes and fees.
  •  
  • -Delivery and payment terms: Delivery time, cost and methods, possible payment methods.
  •  
  • -Identification of the seller: Name, legal address, contact information.

 

2. The right to safe goods and services

Consumers have the right to purchase goods and services that meet safety and quality standards. The state must ensure that these standards are met.

 

3. The right to return the goods

The laws of many countries provide for the right of consumers to return goods within a certain period of time after receiving them. This includes:

  • Right of withdrawal: The ability to withdraw from a product without giving reasons within a specified period (usually 14 days).
  • The right to replacement or repair: In case of defects during the warranty period.

 

4. The right to protection of personal data

Online sellers are obliged to ensure the protection of consumers' personal data in accordance with data protection legislation. This includes:

  • Transparency of data processing: Informing consumers about the purpose and methods of processing their data.
  • Data security: Taking measures to protect data from unauthorized access and leakage. You may be interested in the following articles: legal advice, legal advice, analysis of documents, legal analysis of the situation, written advice, verification of documents by a lawyer, lawyers documents, online legal assistance, online lawyer, legal opinion, legal opinion of a lawyer, lawyer online.

 

International standards

 

1. Directive 2011/83/EU of the European Parliament and of the Council

The European Union has established a number of directives aimed at protecting consumer rights in online commerce. Directive 2011/83/EU on consumer rights is one of the key ones. The main provisions include:

  • The right to withdraw from the contract: Consumers can cancel their purchase within 14 days.
  • Informing consumers: Sellers should provide full information about the product and the terms of purchase.
  • Quality and safety standards: Ensuring that goods meet quality and safety standards;

 

2. UN recommendations

The United Nations Conference on Trade and Development (UNCTAD) has developed recommendations for consumer protection in the digital age. They include:

  • -Personal data protection.
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  • -Transparency and accountability: Providing consumers with clear information about their rights and obligations.
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  • -Dispute resolution mechanisms: Create effective mechanisms for resolving disputes between consumers and sellers.
  •  

Examples of national legislation

 

1. Ukraine

In Ukraine, consumer protection in online commerce is regulated by the Law of Ukraine "On Protection of Consumer Rights". The main provisions include:

 

-The right to information: Sellers are obliged to provide consumers with complete and accurate information about goods and services, including prices, delivery and return conditions.

 

  • -The right to withdraw from the contract: Consumers may withdraw from the contract within 14 days of receiving the goods without giving any reason. The costs of returning the goods are usually borne by the consumer, unless otherwise provided for in the contract.
  •  
  • -Warranties and returns: Consumers are entitled to free repair, replacement, or refund if the product is found to be defective within the warranty period.

 

2. United States

In the United States, the Federal Trade Commission (FTC) regulates the main provisions for consumer protection in online commerce. 

 

They include:

Rules on advertising: Advertising must be truthful, and sellers must provide consumers with all necessary information about the product.

Data protection rules: The Consumer Data Protection Act (CCPA) in California sets standards for protecting consumers' personal data.

Return policy: Sellers should clearly inform consumers about the terms of returning goods and refunds.

 

3.  the European Union

 

EU member states comply with EU directives on consumer protection. Directive 2011/83/EU on consumer rights sets out the basic rules for online commerce:

  • The right to withdraw from the contract: Consumers can withdraw from the contract within 14 days of receiving the goods, and the seller is obliged to refund the cost of the goods and delivery costs.
  • Transparency of information: Sellers are obliged to provide consumers with all the necessary information about the product, terms of sale, delivery, and returns.
  • Guarantees and safety: The goods must meet the quality and safety standards established at the EU level.

 

Conclusion.

Consumer protection in online commerce is an important aspect of modern legislation that ensures fairness and safety for consumers. Different countries have their own specific laws and regulations, but all of them are aimed at ensuring transparency, security and fairness in online commerce. Consumers need to be informed about their rights, and sellers need to comply with established standards and regulations to ensure consumer trust and protection in the digital age.

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