Publication date: 08.06.2024
Legal regulation of advertising activity: legal analysis of the situation
Advertising activity is an important aspect of commercial activity, but it must be carried out within the limits and requirements established by law. In Ukraine, this sphere is legally regulated by a number of normative legal acts, among which the Constitution of Ukraine, the Civil Code, Laws on advertising and other special legislative acts occupy an important place.
One of the key aspects of legal regulation of advertising activity is compliance with the principle of truthfulness and reliability of information contained in advertising. According to current legislation, advertising must not contain false or misleading statements that may mislead the consumer. Such actions may result in liability under the law, including fines.
In addition, advertising activities are subject to the Law on Protection from Unfair Competition, which provides for restrictions on the use of unfair methods of competition, such as comparing goods or services without objective grounds. Consulting a lawyer on the compliance of advertising materials with the requirements of the law can prevent possible conflicts and sanctions.
To ensure compliance of advertising activities with legal requirements, it is recommended to carry out a legal analysis of the situation before launching an advertising campaign. This will allow identifying potential legal risks and taking the necessary measures to eliminate them.
In case of controversial issues or situations regarding the legality of advertising activity, you can seek help from a lawyer online. The online lawyer will provide qualified legal assistance, prepare the necessary legal documents, and also provide a legal opinion on further actions.
Therefore, the legal regulation of advertising activity in Ukraine requires business entities to comply with the requirements established by law. Legal advice, legal analysis and the help of an online lawyer can be important tools to ensure that advertising is compliant with the law.
